Resume
User Experience & Product Designer
Background & Journey
After earning my degree in Software Engineering, I began my career as a full-stack developer, where design naturally became part of my work. Over time, I found myself increasingly drawn to shaping user experiences—leading me to transition fully into UX.
In my last role in Iran, I led design at Kasra, where I worked on modernizing complex legacy enterprise systems and helped establish a more user-centered design culture across the organization.
Later, I relocated to Germany and joined Coupa, where I’ve worked across Treasury and Source-to-Contract domains. There, I focused on simplifying complex workflows, improving usability in data-heavy environments, and scaling design systems across teams.
Today, I’m driven by the challenge of turning complexity into clarity—designing experiences that integrate seamlessly into users’ workflows. I believe great design is never created in isolation, but through close collaboration, continuous learning, and a deep understanding of both user and business needs.
Professional Experience
Jul 2020 – Jul 2025
Coupa Software, Karlsruhe, Germany
Senior UX Designer
- Led UX design across Sourcing and Treasury platforms, improving complex workflows in areas such as bidding, dashboards, messaging, and cash management.
- Reduced supplier onboarding time by ~30% and increased sourcing engagement by improving task clarity, navigation, and system feedback.
- Increased user satisfaction by 9% over two years and reduced support requests by simplifying data-heavy processes and improving usability.
- Led the end-to-end redesign of the Sourcing Supplier Portal, transforming a legacy system into a modern, scalable, and user-friendly experience.
- Increased online bidding and eAuction activity by improving real-time interaction, validation feedback, and usability of complex tables.
- Built a scalable, token-based design system and Figma component library, improving design consistency and accelerating delivery across teams.
- Introduced AI-supported UX concepts (smart suggestions, summaries, and guided workflows) to improve efficiency and decision-making.
- Conducted user research, stakeholder workshops, and usability testing, leveraging Pendo analytics and A/B testing to inform product decisions.
Apr 2015 – Nov 2019
Kasra Company, Esfahan, Iran
UX Leader & Senior UI/UX Designer
- Established the company's first UX practice and led the UX and mobile teams, introducing user-centered design processes across the organization.
- Defined UX strategy and built a design system from scratch, implemented across 7+ enterprise products to improve consistency and scalability.
- Led the redesign of a complex legacy HR platform, improving usability, information architecture, and overall product adoption.
- Drove mobile transformation with Kasra Hamrah and Kasra Avid, achieving over 70% user migration and enabling new product offerings.
May 2009 – Apr 2015
Dadehvarzan Web Agency, Esfahan, Iran
UI/UX Designer, Frontend Developer
- Designed and developed 150+ responsive websites across various industries.
- Transitioned into UX design, contributing to complex web applications and enterprise platforms.
2003 – 2007
Multiple Companies, Esfahan, Iran
Senior Full-stack Developer, Multimedia Designer and Developer, Web Designer
- Additional details available on LinkedIn
Education
2003 - 2006
Najafabad, Iran
Bachelor of Science (BS), Computer Software Engineering
Islamic Azad University, Najafabad Branch
2001 - 2003
Najafabad, Iran
Associate of Science - AS, Computer Science
Islamic Azad University, Najafabad Branch
Skills & Tools
- UX & Product Design
- UX Strategy
- Interaction Design
- Wireframing
- Prototyping
- Design Systems
- Accessibility
- Information Architecture
- Research & Analytics
- User Research
- Interviews
- Usability Testing
- A/B Testing
- Journey Mapping
- UX Analytics (Pendo)
- UI & Frontend
- Responsive Design
- Component Libraries
- HTML
- CSS
- Tools
- Figma
- Sketch
- Adobe XD
- Photoshop
- Illustrator
- Jira
- Confluence
- Miro
- Notion
- AI Tools
- ChatGPT
- Gemini
- Claude
- Cursor
- Figma Make
(used for prototyping, research synthesis, and UX workflows)
- Collaboration & Leadership
- Cross-functional Collaboration
- Stakeholder Management
- Stakeholder Workshops
- Team Leadership
- Mentoring
- Agile / Scrum
- Languages
- Persian (Native)
- English (Fluent)
- German (Beginner)
Let's discuss how I can help your team simplify complexity, improve adoption, and scale great design.
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