Back

Resume

User Experience & Product Designer

My journey as a UX designer and what drives my passion for creating exceptional user experiences.

Background & Journey

After earning my degree in Software Engineering, I began my career as a full-stack developer, where design naturally became part of my work. Over time, I found myself increasingly drawn to shaping user experiences—leading me to transition fully into UX.

In my last role in Iran, I led design at Kasra, where I worked on modernizing complex legacy enterprise systems and helped establish a more user-centered design culture across the organization.

Later, I relocated to Germany and joined Coupa, where I’ve worked across Treasury and Source-to-Contract domains. There, I focused on simplifying complex workflows, improving usability in data-heavy environments, and scaling design systems across teams.

Today, I’m driven by the challenge of turning complexity into clarity—designing experiences that integrate seamlessly into users’ workflows. I believe great design is never created in isolation, but through close collaboration, continuous learning, and a deep understanding of both user and business needs.

Professional Experience

  1. Jul 2020 – Jul 2025

    Coupa Software, Karlsruhe, Germany

    Senior UX Designer

    • Led UX design across Sourcing and Treasury platforms, improving complex workflows in areas such as bidding, dashboards, messaging, and cash management.
    • Reduced supplier onboarding time by ~30% and increased sourcing engagement by improving task clarity, navigation, and system feedback.
    • Increased user satisfaction by 9% over two years and reduced support requests by simplifying data-heavy processes and improving usability.
    • Led the end-to-end redesign of the Sourcing Supplier Portal, transforming a legacy system into a modern, scalable, and user-friendly experience.
    • Increased online bidding and eAuction activity by improving real-time interaction, validation feedback, and usability of complex tables.
    • Built a scalable, token-based design system and Figma component library, improving design consistency and accelerating delivery across teams.
    • Introduced AI-supported UX concepts (smart suggestions, summaries, and guided workflows) to improve efficiency and decision-making.
    • Conducted user research, stakeholder workshops, and usability testing, leveraging Pendo analytics and A/B testing to inform product decisions.
  2. Apr 2015 – Nov 2019

    Kasra Company, Esfahan, Iran

    UX Leader & Senior UI/UX Designer

    • Established the company's first UX practice and led the UX and mobile teams, introducing user-centered design processes across the organization.
    • Defined UX strategy and built a design system from scratch, implemented across 7+ enterprise products to improve consistency and scalability.
    • Led the redesign of a complex legacy HR platform, improving usability, information architecture, and overall product adoption.
    • Drove mobile transformation with Kasra Hamrah and Kasra Avid, achieving over 70% user migration and enabling new product offerings.
  3. May 2009 – Apr 2015

    Dadehvarzan Web Agency, Esfahan, Iran

    UI/UX Designer, Frontend Developer

    • Designed and developed 150+ responsive websites across various industries.
    • Transitioned into UX design, contributing to complex web applications and enterprise platforms.
  4. 2003 – 2007

    Multiple Companies, Esfahan, Iran

    Senior Full-stack Developer, Multimedia Designer and Developer, Web Designer

    • Additional details available on LinkedIn

Education

  • 2003 - 2006

    Najafabad, Iran

    Bachelor of Science (BS), Computer Software Engineering

    Islamic Azad University, Najafabad Branch

  • 2001 - 2003

    Najafabad, Iran

    Associate of Science - AS, Computer Science

    Islamic Azad University, Najafabad Branch

Skills & Tools

UX & Product Design
  • UX Strategy
  • Interaction Design
  • Wireframing
  • Prototyping
  • Design Systems
  • Accessibility
  • Information Architecture
Research & Analytics
  • User Research
  • Interviews
  • Usability Testing
  • A/B Testing
  • Journey Mapping
  • UX Analytics (Pendo)
UI & Frontend
  • Responsive Design
  • Component Libraries
  • HTML
  • CSS
Tools
  • Figma
  • Sketch
  • Adobe XD
  • Photoshop
  • Illustrator
  • Jira
  • Confluence
  • Miro
  • Notion
AI Tools
  • ChatGPT
  • Gemini
  • Claude
  • Cursor
  • Figma Make

(used for prototyping, research synthesis, and UX workflows)

Collaboration & Leadership
  • Cross-functional Collaboration
  • Stakeholder Management
  • Stakeholder Workshops
  • Team Leadership
  • Mentoring
  • Agile / Scrum
Languages
  • Persian (Native)
  • English (Fluent)
  • German (Beginner)

Let's discuss how I can help your team simplify complexity, improve adoption, and scale great design.

Get In Touch